|Category||DevOps & Sysadmin|
The Digital Marketing Manager is responsible for management of the SEO and paid digital media program, including paid search, shopping engines, display and retargeting. This position will also participate in marketing strategy planning, provide subject matter expertise to the company, and drive results related to all acquisition marketing initiatives in accordance with the Annual Operating Plan.
A Day in the Life of a Acquisition Marketing Manager:
In accordance with the AOP, and in conjunction marketing leaders, plan and execute the monthly, quarterly, and digital media plans for both paid media and SEO. Plan digital media strategy by translating company business and marketing goals to the digital media space in order to maximize lead generation (web and phone) at a positive ROI. Control digital media agency relationships on a day to day basis. Provide clear direction to them on all facets of the digital media program (including keyword strategy, copy, for PPC and test and innovation opportunities in general, etc) to maximize results against KPIs/ROI and make the most of their expertise. Manage the SEO program including keyword research, technical SEO review, organic conversion and competitive analysis In partnership with Analytics, utilize analysis of digital media data to maximize results, all in accordance with the AOP, KPIs, and other key metrics. Work with agencies and/or partners to monitor competitive digital media activity (e.g. display and search strategies, offers, etc) and adjust plan as appropriate. Participate in business unit strategic planning and update team on competitive and industry trends in the digital media space. Understand the role and interrelationship between organizational functions. Take advantage of other acquisition marketing activities to maximize digital media results. Manage the digital media budget with accountability for results. KPIs for this position include but are not limited to: Total number of visitors Number of registrations Number of 1st purchases Number of sales leads (as measured by inbound, non-service call volumes)